Head of Product Reviews & Rescue Partnerships
Matthew runs our testing lab and community initiatives. He designs rigorous, repeatable review protocols for food, treats, litter, harnesses, crates, toys, tech, and more—evaluating products across four pillars: safety, fit & function, durability, and sustainability. Every review includes real-world guardian testing, price-to-value scoring, and clear “who it’s for / who it’s not for” notes to prevent impulse buys and returns.
Beyond gear, Matthew leads our Adoption & Rescue Stories series and builds programs that move resources where they’re most needed—signal-boosting urgent placements, coordinating “buy one, gift one” drives with partners, and publishing practical guides for first-time adopters.
The Digital Shift in Pet Ownership A few years ago, pet care meant regular vet visits, last-minute Googling, and hoping your dog’s cough was just a hiccup. That’s not enough anymore. Technology has fundamentally shaken up what people expect when it comes to looking after their pets. We’ve moved from a reactive model—only dealing with […]
How Technology is Transforming Modern Pet Care Practices Read More »
Why 2023 Was a Turning Point for Pet Laws Pet ownership isn’t just trending—it’s exploding. Over the past few years, more people have brought animals into their homes than ever before. Pandemic adoptions lit the fuse, but the rise hasn’t slowed. Alongside this growth came a wave of awareness: about responsible care, abuse in the
Understanding the Impact of New Pet Legislation in 2023 Read More »
Why Sustainability Matters for Pet Owners Pets are part of the family—but they leave a bigger environmental pawprint than many realize. From meat-heavy diets to plastic-packed toys and single-use grooming products, the average household pet contributes to waste, emissions, and overconsumption. For example, studies have shown that the pet food industry alone uses millions of
Eco-Friendly Pet Products: Sustainable Choices for Owners Read More »
Why Nutrition Matters More Than You Think Pets can’t tell us when something’s off—but their bodies do. Diet is ground zero for overall health, and when it’s lacking, the signs show up fast: itchy skin, dull coat, erratic energy, weight gain or loss, and digestive problems that are hard to ignore. Food is either fuel
Addressing Common Pet Health Issues Through Nutrition Read More »
Why Cat Training Matters Let’s get this out of the way: the idea that cats can’t be trained is false. It’s a myth that stuck because cats do things on their own terms—and people mistake independence for stubbornness. But the truth is, cats respond to training just fine when it’s done right. In fact, basic
Expert Tips for Training Your Cat Read More »
The Basics: What Are Pet Supplements? Pet supplements are concentrated nutritional products designed to support your animal’s health. Think of them like backup systems—meant to reinforce, not replace, a balanced diet. They come in forms like pills, powders, chews, and liquids, and they’re used to target specific needs or deficiencies. Common types of pet supplements
Do Pets Need Dietary Supplements? A Vet’s Perspective Read More »
Introduction: Why Method Matters Training a pet isn’t just about getting them to sit, stay, or heel. It’s about how you get there—and that “how” shapes everything that follows. Positive reinforcement is simple at its core: reward the behavior you want to see more of. Whether it’s a treat, affection, or play, good things follow
The Benefits of Positive Reinforcement in Pet Training Read More »
Why Animal Shelters Need Volunteers Animal shelters run on tight margins—not just financially, but physically and emotionally. Most are juggling overflow populations with skeleton crews. Kennels fill faster than rescue vans can unload, and there’s always another call coming in. Dogs need walking, cats need socialization, and there’s no pause button. Staff are doing their
Volunteering at Animal Shelters: How You Can Make a Difference Read More »
Understanding the Why Behind the Behavior When a pet chews up furniture, yowls at night, or starts ignoring commands, it’s easy to jump to punishment. But behavior is never random. Most pets act out due to unmet needs—boredom, anxiety, lack of routine, or missed exercise. Correcting the behavior without understanding why it’s happening is like
How to Address Common Pet Behavior Problems Read More »
Start with the Right Mindset Training your dog isn’t about exercising power or control—it’s about fostering communication and mutual understanding. New pet owners often overlook the mental and emotional foundation they bring into the training process. But the right mindset is the key to long-term success. Training Is Communication, Not Control Think of dog training
Basic Dog Training Techniques for New Pet Owners Read More »
