Pet Care News and Insights

Shifting Demographics of Pet Owners Pet ownership is being redefined and it’s not just about suburbia and backyard fetch anymore. Gen Z and Millennials are driving a fresh wave of adoption, bringing pets into smaller homes, apartments, and sometimes just a rented room with good sunlight. For these younger adults, pets serve as emotional anchors […]

The Digital Shift in Pet Ownership A few years ago, pet care meant regular vet visits, last-minute Googling, and hoping your dog’s cough was just a hiccup. That’s not enough anymore. Technology has fundamentally shaken up what people expect when it comes to looking after their pets. We’ve moved from a reactive model—only dealing with

Why 2023 Was a Turning Point for Pet Laws Pet ownership isn’t just trending—it’s exploding. Over the past few years, more people have brought animals into their homes than ever before. Pandemic adoptions lit the fuse, but the rise hasn’t slowed. Alongside this growth came a wave of awareness: about responsible care, abuse in the

The State of Pet Care: What’s Changed This Week The American Veterinary Medical Association (AVMA) released new draft guidelines this week recommending earlier screening for kidney disease in senior cats—starting at age seven, rather than ten. The update reflects mounting clinical data suggesting earlier intervention can add years to feline quality of life. Meanwhile, the

Quick Snapshot: What’s Moving the Needle Veterinary medicine didn’t hit pause this month. It pushed forward—fast. From smarter diagnostic AI to more personalized treatments and deeper use of telehealth, the landscape is shifting underfoot. Clinics are rolling out new tools; at-home devices are giving pet owners real-time insights; and policy updates are tightening the guardrails

Introduction: Why Pet Health Tech Is Booming Pets aren’t just pets anymore. For a growing share of households, they’re family—and they’re treated that way when it comes to food, wellness, and now, healthcare. This shift is fueling a quiet boom in pet health tech, with more owners turning to digital tools to stay ahead of