Founder & Publisher
Zoranna created Factor Pet Deck to make pet care feel clear, compassionate, and evidence-driven. She sets the editorial vision, defines our ethics and transparency standards, and leads partnerships with shelters, rescue networks, and pet-care brands that meet strict welfare criteria. Her north star is simple: information that helps guardians make kinder, safer choices—no hype, no fear.
Day to day, Zoranna greenlights major reporting series, oversees our adoption and rescue coverage, and steers our “Adoption-First” policy for product and partner selection. She also maintains our style guide—plain-language health guidance reviewed by licensed professionals—and our disclosure rules for sponsored work.
Why Pet Ownership Isn’t for Everyone—And Why That’s Fine Taking care of a pet may sound like a dream, but it’s a major, long-term commitment that goes beyond simply loving animals. Before saying yes to a furry (or scaly or feathered) friend, it’s crucial to assess your readiness realistically. A Lifelong Commitment Pets aren’t temporary […]
The Ultimate Guide to Becoming a Pet Owner Read More »
Why Proper Training Matters Training isn’t a luxury—it’s the baseline. For pets, it means understanding what’s expected. For owners, it means knowing how to guide without yelling or guessing. This kind of clarity builds confidence on both sides. A trained pet is safer around others, more predictable in public, and easier to care for when
Pet Training Guides: Step-by-Step Techniques Read More »
Why Consider Homemade Pet Food? Making your own pet food isn’t just a trendy move; it’s about control. You know exactly what’s going in the bowl—no weird byproducts, no mystery fillers, no vague “meat meal.” It’s transparent, it’s tailored, and you skip the long shelf life preservatives common in mass-market brands. A lot of owners
How to Make Homemade Pet Food Safely Read More »
Why Pet Nutrition Isn’t Optional Health starts with the bowl. What you scoop into your pet’s dish every day either builds them up—or sets them on a slow decline. Just like us, animals need fuel that’s balanced, not just filling. Cheap food loaded with fillers or mystery meat doesn’t cut it anymore. Your pet’s energy,
Creating a Balanced Diet for Your Pet Read More »
Understanding Your Pet’s Nutritional Needs Cats and dogs might both be cute, but their dietary needs couldn’t be more different. Cats are obligate carnivores—meat isn’t just preferred, it’s essential. They need specific nutrients like taurine and arachidonic acid, which are only found in animal tissues. Dogs, on the other hand, are omnivores, capable of digesting
Pet Food Brand Comparison: Which One is Right for Your Pet? Read More »
Introduction: Why Pet Health Tech Is Booming Pets aren’t just pets anymore. For a growing share of households, they’re family—and they’re treated that way when it comes to food, wellness, and now, healthcare. This shift is fueling a quiet boom in pet health tech, with more owners turning to digital tools to stay ahead of
The Rise of At-Home Pet Health Monitoring Read More »
Why Pet Food Labels Matter More Than Just Marketing Reading pet food labels isn’t just a formality—it’s a key step in protecting your pet’s health. While the front of the package may catch your eye with bold claims, it’s the finer print that truly determines what your pet is consuming. In today’s crowded market, label
Understanding Pet Food Labels: A Guide for Owners Read More »
Why a Pet-Friendly Home Matters Building a space that’s truly pet-friendly goes beyond tossing a dog bed in the corner. This is about the health, safety, and emotional well-being of your animal—and the ease and peace of your day-to-day life. Pets thrive when their environment supports their natural behavior. That means fewer accidents, fewer stress
Creating a Pet-Friendly Home: Tips and Tricks Read More »
Start with Your Lifestyle Before you visit shelters or scroll through cute puppy photos, stop and look at your daily routine. Who’s home during the day? Do you travel a lot? Is the house buzzing with activity, or do weekends mean movies and naps on the couch? Your lifestyle should shape your pet choice—not the
How to Choose the Perfect Pet for Your Family Read More »
Why Rescue Organizations Exist There are more pets than there are homes. That’s the core of the overpopulation problem. Every year, millions of cats and dogs enter shelters across the country. Not because they’re bad pets, but because there simply aren’t enough adopters—and too many people still treat animals as disposable. Backyard breeding, lack of
The Impact of Rescue Organizations on Animal Welfare Read More »
