Founder & Publisher
Zoranna created Factor Pet Deck to make pet care feel clear, compassionate, and evidence-driven. She sets the editorial vision, defines our ethics and transparency standards, and leads partnerships with shelters, rescue networks, and pet-care brands that meet strict welfare criteria. Her north star is simple: information that helps guardians make kinder, safer choices—no hype, no fear.
Day to day, Zoranna greenlights major reporting series, oversees our adoption and rescue coverage, and steers our “Adoption-First” policy for product and partner selection. She also maintains our style guide—plain-language health guidance reviewed by licensed professionals—and our disclosure rules for sponsored work.
Know What “Balanced” Really Means Feeding your pet a raw diet isn’t just about tossing them chunks of meat and calling it a day. Balance is key and that balance comes down to meeting core nutritional needs: protein, fat, essential vitamins, and minerals. Each has a role to play. Protein builds muscles. Fats fuel energy […]
How to Create a Balanced Raw Diet for Your Pet Read More »
Timing Is Everything The window between 3 and 16 weeks isn’t just important for social development it’s everything. This is when your puppy’s brain is wide open to new experiences. Sounds, faces, smells, textures it’s all going into the mental database. When done right, socialization during this stage sets your dog up for a calmer,
How to Socialize Your Puppy During the First Six Months Read More »
Why Mind Matters More Than Muscle Too often, training is framed as a power struggle who’s in charge, who follows orders. But behavior isn’t about submission. It’s about instinct. Animals don’t disobey out of spite; they react based on how they experience the world. Real progress happens when we stop forcing behaviors and start understanding
Understanding Animal Psychology to Improve Training Outcomes Read More »
Companionship That Changes Everything For seniors, life slows down but that doesn’t mean the need for connection fades. In fact, that’s when it matters even more. Pets fill a very real gap, offering steady companionship without judgment or demands. A dog’s tail wag can feel like a warm hello, and a cat curled at the
Real-Life Stories of Seniors Finding Joy in Pet Adoption Read More »
Recognizing the First Signs Most nutritional issues don’t show up overnight they sneak in. That’s why early detection is key. First, take a good look at your pet’s coat and skin. A once shiny coat that’s gone dull, flaky patches, or sudden weight shifts (up or down) can all signal a dietary gap. These are
How to Spot Nutritional Deficiencies in Your Pet Early Read More »
Why Pet Ownership Isn’t for Everyone—And Why That’s Fine Taking care of a pet may sound like a dream, but it’s a major, long-term commitment that goes beyond simply loving animals. Before saying yes to a furry (or scaly or feathered) friend, it’s crucial to assess your readiness realistically. A Lifelong Commitment Pets aren’t temporary
The Ultimate Guide to Becoming a Pet Owner Read More »
Why Proper Training Matters Training isn’t a luxury—it’s the baseline. For pets, it means understanding what’s expected. For owners, it means knowing how to guide without yelling or guessing. This kind of clarity builds confidence on both sides. A trained pet is safer around others, more predictable in public, and easier to care for when
Pet Training Guides: Step-by-Step Techniques Read More »
Why Consider Homemade Pet Food? Making your own pet food isn’t just a trendy move; it’s about control. You know exactly what’s going in the bowl—no weird byproducts, no mystery fillers, no vague “meat meal.” It’s transparent, it’s tailored, and you skip the long shelf life preservatives common in mass-market brands. A lot of owners
How to Make Homemade Pet Food Safely Read More »
Why Pet Nutrition Isn’t Optional Health starts with the bowl. What you scoop into your pet’s dish every day either builds them up—or sets them on a slow decline. Just like us, animals need fuel that’s balanced, not just filling. Cheap food loaded with fillers or mystery meat doesn’t cut it anymore. Your pet’s energy,
Creating a Balanced Diet for Your Pet Read More »
Understanding Your Pet’s Nutritional Needs Cats and dogs might both be cute, but their dietary needs couldn’t be more different. Cats are obligate carnivores—meat isn’t just preferred, it’s essential. They need specific nutrients like taurine and arachidonic acid, which are only found in animal tissues. Dogs, on the other hand, are omnivores, capable of digesting
Pet Food Brand Comparison: Which One is Right for Your Pet? Read More »
